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We Scale to the Max
A real, long-term e-commerce business
From First Attempt to Real Success — Built Like a Business, Not a Side Hustle.
We're from Malaysia
Activity
Visit Meta Singapore
Visit Meta Malaysia
Annual Dinner 2025
Bali Company Trip 2025
Sales channel
Facebook > Shopee > Website > IG > offline stores > a complete omnichannel strategy
Every phase is backed by a clear set of SOPs, structured team collaboration and system support
We are a new-generation business platform that started with e-commerce as our core channel, dedicated to incubating brands and expanding into a full omnichannel presence. We don’t outsource. We’re not selling dreams We build real businesses — starting from zero, creating our own brand journey together. In this team, it’s all about daily execution, not empty slogans. From Facebook ads to Shopee, website, social media, and offline retail, we connect the entire customer journey. This is a team of young doers who let execution and results do the talking.
Our Purpose · Mission · Vision
Purpose
We empower people to unlock their full potential and achieve both personal fulfillment and career ambition.
Mission
Build an environment powered by resource integration and educational empowerment to help ordinary people start their career.
Vision
We strive to nurture generations of successful individuals and build a sustainable, long-lasting future together. Making a better life more accessible to everyone
Amfound
Our Brands
RM50,000,000
To date, we’ve successfully launched over 10 brands with a cumulative sales of more than
We’ve built multiple brands from the ground up — hands on, starting from zero
AM FOUND was founded by 3 entrepreneurs born in 1997
Starting with zero resources, zero background, and zero technical skills, they built a full-fledged e-commerce ecosystem in just 5 years — now a team of over 50 people. We have everything in-house — content creation, design, media buying, customer service, brand managers, our own design team, photography team, warehouse, and logistics team.
Max Lam
Founder
Alston Soo
Founder
Ang Yisheng
Founder
Tun Siang
Marketing Manager
Poh Wen
Marketing Manager
Brendon Law
Operation Manager
Miranda Yeap
Creative Director
Yi Chao
Creative Executive
A long-term success doesn’t come from luck — it comes from clarity + execution.
We’re not gambling on opportunities; we’re designing our own brand strategy, move by move.
Max
AM FOUND GROUP Founder
A Powerful Partnership
Full-channel support from a leading e-commerce ecosystem Malaysia’s No.1 E-commerce
Supply Chain
Product Consultant
& Training
Legal Advice
Trademark
Registration
Logistic
Product Design
& Branding
Marketing Strategy Planning
Graphic Design
Video Shooting
Video Editing
Copywriting
Script Writing
Video Talent
Allocation
Ads Managing
Customer Service
After Sales
Service
Shopee Management
O2O Management
(Online-To-Offline)
Data Analysis
Team Leadership
& Training
You’re not here just to work — you’re here to co-create
At AM FOUND,We don’t recruit employees.
We invite entrepreneurial partners to grow with us
We provide the platform — you bring the drive
• Brand ownership opportunities
• Proven sales systems
• Continuous learning & growth
• A profit-sharing structure for internal co-founders
This is not just a job. It’s a chance to build
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